Welcome to "Digital Ads 101: Creating Your Marketing Plan"! In this course, we’ll lay the foundation for your marketing success. This introduction focuses on the crucial steps that need to be completed before you begin running ads. We'll help you cultivate the right mindset, set clear expectations, and guide you through the essential steps to develop a tailored marketing plan. You’ll also learn key advertising jargon, define your business goals, discover your target market, and curate a solid content strategy and funnel to ensure you’re ready to craft campaigns that truly connect.